New Age
9 Skip Hop Zoo backpacks, dimensions variable 2014

This is a collective portrait of sorts of a new generation. A generation raised and formed by the use of smart educational and communicative technologies in mass societies of today. Developed after the single template, each item still manifests individuality, a highly desirable and aggressively marketed value. The modern networked economy is on view, where a network or an infrastructure that enables the flows of data is of primary importance while individual content is easily customizable.